ELISE is a fashion brand created by RFSU, a Swedish non-profit organization that fight for body rights around the world. The messages featured in the collection derive from RFSU’s definition of Body Rights, which focus on everyone’s right to decide over their body, sexuality and identity. It emphasizes every individual’s freedom to love who they want, make own decisions about one’s body and express oneself and one’s sexuality.
The name ELISE is homage to Elise Ottesen-Jensen, that ignited the fight for body rights and founded RFSU in 1933.
Setdesign: Melinda Urbansdotter
Stylist: Martina Almqvist
Art Director: Arvida Byström